Innovative social media programs to reach your target market
– Establish a strong online presence for your business and drive traffic
– Leverage the capabilities of Facebook, Twitter, Linked In and Google Plus
– Expand market reach and open new entry points for search engines like Google
– Develop relationships with key influencers to build word of mouth marketing for your business
– Understand how to measure and increase your social media ROI

Conduct Market / Competitive analysis review
– Determine your market position
– Full SWOT analysis of your property
– Products, features and benefits analysis to reinforce your marketing positioning
– Demographic analysis of your current residents to assist in targeting your marketing dollars
– Mystery shopping programs – hear and see what how your team is functioning in “the field”

Develop and implement marketing plan employing a wide range of media including personal outreach, direct marketing, advertising and social and digital media
– Diversify your marketing mix to increase quantity and quality of leads
– Keep your brand fresh with relevant, ongoing content delivered to your audience with content management strategies
– Repositioning programs for underperforming programs

Resident retention programs to foster better engagement and attract more referrals
– Utilize social media to connect with your residents to build brand loyalty
– Build resident loyalty through planned social events and community involvement
– Develop relationships with key influencers to build word of mouth marketing for your business
– Resident satisfaction surveys – development, implementation and analysis
– Employ the power of resident referral programs